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The participants in the Israeli Youth Start-Up Championship design a product, develop it, present and market it under close supervision and guidance from senior members of the industry, a process which provides them with tangible tools to integrate into the Israeli high-tech industry.
In order to emphasize the uniqueness of the competition, we approached the task in all respects just as we would approach the branding of a start-up company.
This included the logo, the graphic language and website design.
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