Busters

Designing packaging for brands that present product innovation is a challenging endeavour, seeing as it requires demarcation of entirely new borders for a given category. In Busters’ case, the task at hand was to differentiate the products (cider and alcoholic lemonade) from soft drinks in a manner that would immediately convey that the product is a drink for adults. For this reason, we chose to use motifs associated with the beer industry in the design of the label and packaging so as to convey the message on an intuitive level.