The Saffron chain is making its first steps in America and turned to us to help build a brand that will adapt the Israeli food experience with the eating and leisure habits of the American population.
What is a “Laffa” called in English? After accustoming the world to eating Falafel, Hummus and Israeli Couscous, the middle-eastern food trend continues to spread across the U.S.
We built a happy Mediterranean brand that emphasizes variety, flavours and above all, the wealth of freshness that in Israel we take for granted, but in America is considered a real novelty.
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