In order to cultivate the natural image, we placed a large picture of the vegetables in their natural form, as they are just before preparation. The inspiration for this approach came from the field or the market, in which we can see each eggplant and chose the best one of them all.


We tried to imprint the same feeling with the packaging on the shelf – each eggplant has a story and he is the star of the package. As an additional step towards emphasizing the product and simplicity, we redesigned the Achla logo and a matching hand-written font was added.

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