Muvix
Muvix is an Israeli technology company which has set out to lead a global revolution in the movie theatre experience. Using a Movie-On-Demand technology developed specifically for public screening venues, the viewer can choose the movie that will be screened, the screening time and even its language.
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The design and graphical language needed to be versatile and work on two levels: it had to fit the screening venues which market to the public at large (B2C), and fit the business customers of the company itself, which for all intents and purposes acts as a B2B technology company.
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