The unique minerals of the dead sea have numerous positive attributes and Mineral Care tried to display them all. The Result: a slightly frazzled brand, unidentifiable and undifferentiated. We decided to consolidate the product lines (face, body, spa, anti aging) and place the product lines elements at the forefront: mud, salt, water, minerals. The use of colours and materiality created a bold and fresh brand which embodies the dead sea.
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