Binyamina winery established in 1952, presents a fine and varied wine portfolio. No dinner is complete whiteout one of their excellent wines. Preliminary brand-analysis exhibit proliferation of sub-brands, which leads to relatively low identification and a brand that suffered from erosion. As a result – the brand name – Binyamina almost disappeared. Therefore, we started by connecting the brand to its sources in the village, and the design solution just came.