Beanz Café
Branding and graphic/media language for Strauss-Elite’s coffee growing brand.
As part of this project, we created a design concept that highlighted the coffee farmers themselves,
which we then used to develop the packaging, advertising material, interior design, and more.
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These days, drinking espresso at home is already seen as normal. Capsules? Every home has them, just like instant coffee. BeanZ takes things a step further by bringing the artisanal coffee experience to your home. Coffee growers and farmers from around the globe supply a variety of surprising coffee blends, which are roasted and packaged in small quantities to ensure freshness and optimal quality. Then, a small automatic home coffee machine grinds the beans, for a simple and convenient artisanal coffee experience.
During our work on the branding project for BeanZ – Strauss Coffee’s innovative new coffee company –
we created the brand’s graphic and media language, coffee packaging, shipping cartons, coffee cups,
and the entire cafe experience, including marketing communication, advertising, wall menus, clothing,
and wall elements.
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