Marrone Rosso
Marrone Rosso is a high-end coffee shop franchise in Europe, founded by the Israeli Aroma franchise. We were asked to create a brand that would be separate and yet correspond with the Aroma brand. We achieved this goal through implementing the minimalist graphic image used by Aroma which identifies with Aroma through the choice of colours.
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The logo is derived from the shape of coffee beans and its colours reflect the name of the franchise (Marrone Rosso – reddish brown).
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