Tel Aviv Designer Market
Tel Aviv's designer market is an annual market of designer clothing held in Tel Aviv.
In the year 2005 we designed their campaign. The creative concept was "the big urban woman", this concept along with the chosen values: fashion, urbanism and femininity – accompanied every product we designed for the campaign.
The work with Tel Aviv's Designer market included the design of street signs, posters newspaper ads, web- site design, foldable invitations as a marketing insert which were added to the city's news paper (Ha'ir).
All the photos were taken of models on the "Mini-Israel" site and not computerized characters. Photos:Shachaf Haber . The project was done with the cooperation of Studio Anna Geslev.